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Brand Partners deliver 100% presales for Southern Cross Care Tasmania

1 min read

Perhaps Australia’s longest established village and care marketing agency, Kerry and Simon Lehman’s Brand Partners, has achieved a complete sell-out of Fairway Rise, a new Hobart village for Southern Cross Care Tasmania. The Brand Partners marketing and sales strategy was based exclusively on database marketing, which it launched last June. The first two stages of 29 homes have been built and occupied and the last two stages are all reserved, awaiting completion of construction.

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In the Headlines

Exclusive: Aveo to sell off its retirement villages in South Australia and Tasmania

Tony Randello, CEO of the nation’s leading retirement village provider, said the impending sale of its 16 retirement villages in South Australia and Tasmania “aligns with Aveo’s regular strategic review of opportunities across its portfolio”. The...

Ian Horswill
16 Apr 2024
Opinion

Opinion: what could be on the table for aged care on Budget night?

With just over four weeks until the 2024-25 Federal Budget is announced on 14 May, anticipation is building for Treasurer Jim Chalmers to restore some much-needed certainty to the aged care sector. As we report in this issue, the Shadow Minister for...

Lauren Broomham
11 Apr 2024
Development

Seniors housing faces becoming “the roadkill of the NSW planning system”

Two major policies recently exhibited by the NSW Department of Planning, Housing, and Infrastructure (DPHI) could have major implications on seniors housing, said Ethos Urban Director Daniel West. The Weekly SOURCE stated last Tuesday that Daniel...

Ian Horswill
16 Apr 2024
Sector Moves & People

HammondCare names Andrew Thorburn successor to CEO Mike Baird

Andrew Thorburn, the former CEO of National Australia Bank and the Bank of New Zealand, has been appointed the next CEO of Not For Profit health and aged care provider HammondCare, replacing Mike Baird AO at the beginning of June. HammondCare Board...

Ian Horswill
08 Apr 2024
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Bolton Clarke brings 98 Fijian aged care workers to QLD, NSW in one of PALM’s largest intakes

Starting this week and over the coming months, 98 aged care workers are set to come from Fiji to work in 17 Bolton Clarke aged care homes in regional Queensland and New South Wales.

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Kantar Public awarded new $440,000 contract to “inform future aged care policy”

The Federal Government has contracted Kantar Public Australia for the political consultant’s second aged care project, this time to conduct “Aged Care Policy Research” at a cost of $440,000 for the Department of Health and Aged Care.

Caroline Egan
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Opinion: Government’s bid to stagger latest aged care wage rise reflects need for funding reform

The aged care is facing competition from childcare and other sectors in its bid for a Government-funded wages boost. As we reported as soon as the submission was reported last Friday, the Federal Government has committed to fully funding the Fair...

Lauren Broomham
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“Any delay to pay rise will only add to the aged care sector’s workforce crisis”

The Opposition and unions have hit back at the Government’s attempt to phase in aged care worker pay rises of up to 13.5% by almost two years, a position announced late last Friday afternoon.

Caroline Egan
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