Campaign for Care of Older Australians: Grand Plan unveiled

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The Campaign for Care of Older Australians (CCOA) has launched its ‘Grand Plan’ using John Safran and his radio partner Father Bob Maguire as its frontmen. The Grand Plan’s website is a portal that offers real time participation in CCOA’s campaign to improve Australia’s aged care industry. The website displays the same social networking savvy employed so effectively by Aged and Community Services (ACSA) in their kevin87 campaign.

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The Weekly SOURCE is the leading media for retirement living and aged care businesses, delivering sector-specific news through four mastheads. Operating as part of The DCM Group, The Weekly SOURCE also provides a directory of proven sector specialists and an insights exchange.