Facebook employed Boston Consultancy Group (Top 5 Marketing Consultancy in the World) to identify the top pain points in a customer journey while purchasing online.
Their summary report is really worth reading. The results seem obvious but when you stop and think, you realise bad habits may have crept in.
If you ask me, these are my takeaways from the report:
- Reduce irrelevant ads, this provides a very bad experience and buyers hate you
- Create a bond with your customer to increase repeat purchases. It’s a lot easier to market / sell to a pre-existing buyer rather than getting a new one
- Have your content optimized for all platforms. It should be easily discoverable