If a funeral insurance company can create a viral campaign then I have no excuses!

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Not only did this small Dutch company win the top accolade at the Cannes Lions International Festival of Creativity and become one of the top ten best-known brands in Holland, they increased their business capital by 50%!

So why was it so successful?

  • It pulled on our heartstrings
  • It captivated us with a story
  • It was brave and different
  • It leveraged social sharing
  • It was measurable and
  • It took user generated content to the next level.

Creating content people want to share is key, as humans we’re all hardwired to respond to storytelling and an emotional human element.