Not only did this small Dutch company win the top accolade at the Cannes Lions International Festival of Creativity and become one of the top ten best-known brands in Holland, they increased their business capital by 50%!
So why was it so successful?
- It pulled on our heartstrings
- It captivated us with a story
- It was brave and different
- It leveraged social sharing
- It was measurable and
- It took user generated content to the next level.
Creating content people want to share is key, as humans we're all hardwired to respond to storytelling and an emotional human element.
