Instagram Changing Its Business Profiles – this could help you connect and sell

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Instagram has announced that it is testing a few variants for its business as well as personal profiles. While the changes on personal profile are only cosmetic, it’s the business profile that caught my attention.

I have highlighted them in the picture above and as you can see, there are quite a few new tabs like Shop, Call, Start Order etc. that have come up.

Clearly Instagram is upping its game as a shopping destination and it will be interesting to see how marketers use these tabs in the days to come.

These changes will be rolled out in a phased manner and you might not see these on your profiles immediately though.

We will keep you posted!!

Amit

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