Lifestyle SA director Gordon Pickering, with 11 big villages in Adelaide, has committed the village operator to financially support Port Adelaide Football Club through to 2013. He is providing a wide range of substantial funding support plus prizes called the Pickard Power Loyalty Rewards program. Interestingly, he has not sought Lifestyle SA sponsorship identification. Game day tickets are however supplied to Lifestyle SA residents. The benevolent millionaire has also built Life House, a home for troubled young women.