Sales Down by 50% in December / January

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Conversations with village operators over Christmas indicate that sales have been hit by up to 50% across Australia. The discretionary sale to lifestyle seekers has all but evaporated; declining health has re-emerged as the main motivator, as demonstrated by villages with care on site appearing to be more protected from the slump. (This was predicted by the McCrindle research study). To give you a snapshot of the Christmas holiday period and the number of people searching for a village, we have attached the latest Google Report on visits to our web site, villages.com.au. It has climbed back to just under 1,000 people a day on Mondays and Tuesdays.

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The Weekly SOURCE is the leading media for retirement living and aged care businesses, delivering sector-specific news through four mastheads. Operating as part of The DCM Group, The Weekly SOURCE also provides a directory of proven sector specialists and an insights exchange.