Community, community, community – the key motivation for potential residents!

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Our sister company DCM Research has been undertaking a project to understand the attitudes and motivations for people moving into retirement communities in 2020.

We asked potential residents about their main reason for moving into a retirement community and compared this to our results from 2018.

Take a look at this chart below:

Now look at our results from 2018.

37% of buyers would now choose a retirement village for a sense of community, compared to just 14% before the pandemic.

Participants of the Village Manager PD program have shared anecdotal evidence that supports this.

This is also true for existing residents.

Throughout the COVID crisis, the importance of community has escalated, with many residents that had previously not engaged in resident activity coming forward and being a part of the community. 

Be it driveway bingo, plaza karaoke, balcony exercise or even quiz competitions, residents around the country have continued to express their appreciation for the community in which they live.

Community offers boundless mental and physical benefits.

Residents get a sense of belonging, an opportunity to try something new, be entertained, stay fit and health, have social connection, purpose and so much more.

As an industry, it is vital we acknowledge the importance of community, as we seek to educate the wider population and government of the significant role we play in providing happy, healthy communities for older Australians.

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