LDK appoints media agency as it flags national expansion within two years

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Paul Browne’s retirement living and aged care provider LDK Seniors’ Living continues to go from strength to strength.

The group has announced Sydney-based media agency Sandbox Media will head up its media strategy, planning and buying as it looks to have a national presence in every state within the next two years.

LDK’s Chief Membership & Marketing Officer Steve Browne said the appointment of Sandbox Media was a critical step for the provider’s growth because of its expertise in the senior living sector.

The media company was selected from three major pitches to LDK and Sandbox Media Managing Director Paul Brennan (pictured above) said the alignment of values between the two companies would create a great partnership.

“It’s exciting to be on board with a client led by visionaries for the whole industry and have a clear strategy with ambitious growth plans,” he said. “Our team are thrilled with the win and to have LDK as part of our growing portfolio.” 

LDK is backed by real estate investor and manager, Cromwell Property Group – which has a $2.4 billion market capitalisation and $3 billion property investment portfolio in Australia – through a 50:50 joint venture.