Retirement village customer searches maintains a 7% increase YoY despite VIC shutdown

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Confirmation for operators that retirement villages have not only maintained their desirable positioning, but are experiencing increased interest; the search traffic on our portal villages.com.au holds at 7% up on 12 months ago.

This is despite the restrictions on Victorians making inspections, and being able to easily market their own homes.

Operators are telling us that enquiry is substantially up in regional areas from city dwellers.

This sits well with the first results from our market research projects, which identify a new customer – and sentiment.

You can learn more about the research here.

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