110,000 people searched for retirement living information in November on villages.com.au. This equates to 3,666 people every day of the month and is a 10% increase on November 2020. See the graph above.
The statistics demonstrate that the sector had a significant jump in enquiry January through to May and then was hit savagely by COVID-19 restrictions. With New South Wales and then Victoria opening up across October and November, interested retirees rushed back into the market.
January is traditionally a significant month, and in particular the week of 17 January for enquiry and holding firm through to the end of March and Easter.
There is no more important time to have marketing and sales programs in place. To boost your presentation on villages.com.au contact us here.
