The new message was developed for the family-run operator by 50+ specialist advertising and marketing agency, Evergreen, and TriCare Marketing Manager, Jessie Janson says the new approach shows their commitment to older Australians.
“We believe that this new creative campaign highlights this with soft imagery and clear and concise copy,” she said.
The provider has 15 aged care facilities and nine retirement villages across QLD, VIC and NSW.
Media spending across aged care and retirement increase 28+% annually nationally according to Nielson, 2017.
“Everyone with similar products need their brand to work harder if they are going to survive in these highly competitive sectors,” Evergreen Advertising & Marketing Managing Director, Gill Walker said.
The campaign has been rolled out across all of TriCare’s marketing communications including website, brochures, advertising, signage and internal communications.
