A national multimedia campaign was launched by the Federal Government on Tuesday to encourage people to take a career in the aged care and disability sector.
The sector, as operators know, is beset with staff shortages, in part due to a lack of migrants and low wages.
National Disability Insurance Scheme Minister, Linda Reynolds, said the ‘A Life Changing Life’ campaign shines a light on the rewarding, varied and sustainable job opportunities in the sector.
“For people looking for a life-changing life through a rewarding job or career, the care and support sector is now hiring,” Ms Reynolds said, with the target being students, job searchers and professionals.
The Federal Government’s Department of Social Services awarded a $5.84 million contract to Universal McCann from 1 June to 2021 to 30 June 2022 for advertising services, and awarded M&C Saatchi $1.24 million from 9 April 2021 to 31 August 2021.
The ‘A Life Changing Life’ campaign from M&C Saatchi Melbourne tells the stories of real workers across aged care, disability and veterans’ support, and the people they support. The campaign highlights the experiences and gives examples of opportunities available. It will be shown in advertising (television, outdoor, digital), public relations and social media.
“By 2050, Australia will need the services of around one million aged care workers. This campaign will help to grow a strong and sustainable workforce that supports senior Australians as they age,” said Health and Aged Care Minister, Greg Hunt.
