Super Bowl ads disappointing – except these two
So, on Monday we all watched and waited for the best TV ads in the world – and were disappointed. Generally, they were average and clichéd. You can see them HERE
The Shift
‘Reframing’ for serious marketers – experience one of the world’s best marketing educators at the LEADERS SUMMIT
You can get a flavour of Dr Peter Wilton and ‘reframing’ in this UC Berkeley video
Does emotion sell the village offering, or data? Or both?
Learn from the real world and how ‘emotion’ is achieving 45 unit sales in one new development in one month, at the LEADERS SUMMIT
Simple but good ‘villages’ video targeting men from Anglicare Sydney
We came across this video last week and really liked its simple message and honesty, plus great production values. The gentleman’s statement that he was not keen on the concept of a retirement village but the discovery of a great supporting...
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