The NZ-owned operator has launched Care Experience, which gives potential customers the chance to stay in a serviced apartment and sample village life for 28 days.
For $120 per day, they have access to domestic care including meals, linen and laundry plus village facilities and activities.
Those who need extra support can also access flexible care services including help with showering and dressing, medication management and getting in and out of bed, with the program currently available in 11 of their 27 villages.
“We are confident that over the course of four weeks our guests will get a sense of the supportive environment of village life and gauge whether it is right for them,” RetireAustralia’s General Manager for Care, Brigid London said.
It’s smart thinking. With the recent media coverage surrounding retirement village contracts, operators will need to think outside the square when it comes to winning over potential customers.