The Campaign for Care of Older Australians (CCOA) has launched its 'Grand Plan' using John Safran and his radio partner Father Bob Maguire as its frontmen. The Grand Plan's website is a portal that offers real time participation in CCOA's campaign to improve Australia's aged care industry. The website displays the same social networking savvy employed so effectively by Aged and Community Services (ACSA) in their kevin87 campaign.


These new retirement villages show providing care is here and now
Gone are the days when retirement living was defined by community centres, swimming pools and bowling greens. While these amenities still exist – the provision of care is now a core part of the value proposition. Hyegrove Willoughby on Sydney’s...
