The Not For Profit is releasing a series of videos and employee profiles showcasing its home care staff who share what Care Runs Deep means to them.
Catholic Healthcare says the goals of the campaign are to create awareness of Catholic Healthcare as a trusted and well-regarded home care provider as well as optimise their digital presence to drive brand and service awareness.
The provider says they hope to grow their referrals to create a larger pipeline of Home Care Package clients.
Head of Marketing and Communications, Julie Toma, says the launch follows customer insight research and employee focus groups that identified why clients choose and recommend Catholic Healthcare’s Home Care services.
“Clients choose a provider who they can trust, who is ethical and transparent; who has qualified, experienced and reliable staff; and who encourages independence, health and wellbeing – ensuring clients live life to the full,” she said.
“There is an increasing need for quality home care from trusted providers, particularly in the current environment. Catholic Healthcare’s mission and values are the foundation of our commitment to serving this need, including the most vulnerable in our community. The authentic stories from our staff and the reasons they go above and beyond everyday defines why at Catholic Healthcare – Care runs deep™.”
