Love Ageing

Villa Maria Catholic Homes ‘rebrands’ as VMCH

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The Melbourne-based not-for-profit – which offers aged care, retirement living and other support services across VIC and southern NSW – says it reviewed its brand identity in 2018.

The organisation has adopted a new colour scheme of red as part of the re-vamp (replacing the old blue theme), which CEO Sonya Smart says represents “commitment to exploring new possibilities with our clients, while recognising the important role of Catholic mission in the work we do”.

VMCH also has some big building developments in the pipeline.

As we reported here, in 2017 the organisation had 11 planned projects – including a $25 million 96-bed aged care facility, a $22 million 58-unit retirement village and a $2.5 million community services hub. VMCH has also proposed another three future developments valued at over $250 million.

The provider currently operates 11 residential aged care facilities and 14 retirement villages.

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