“Welcome to the Waterbrook difference” and “Retirement just exciting”!
These are the two lead marketing lines for retirement village veteran Kevin Ryan’s launch of Waterbrook Bowral, in the NSW Southern Highlands.
Ryan created the Six Star retirement village category when he launched Waterbrook Yowie Bay around 2000, followed by Waterbrook Greenwich, established in about 2008. Both were purchased by Lendlease in 2014.
The marketing is a subtle blend of luxury and care support.
Retirement just got exciting!
We have spent decades reimagining and remastering the art of retirement living, delivering inspired luxury living environments with the most thoughtful of details and the personal attention we love to give. We know a beautiful life is also about the simple things; feeling connected and cared for, whilst being independent and secure. Waterbrook ensures all these elements combine to provide a rich Resident experience.
The Waterbrook positioning as a retirement village includes a section on why Waterbrook is different, titled “We are in this together”.
Designed by Marchese, you can check out the imagery and positioning HERE.