Are your January marketing plans in place? 15,000 serious customers are about to make contact

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Check out the graph above and the big jump in activity from December through to February.

This is the number of website clicks (blue) and phone number clicks (red) that visitors on villages.com.au made earlier this year.

9,500 people and 4,500 people respectively want to know more about a village.

The graph below shows the number of email enquiry forms sent out from villages.com.au. 950 in January. All up, that’s 14,950 enquiries by serious village shoppers in one month.

In fact every year January 10 to January 17 is our biggest individual week.

If your salespeople were planning holidays, cancel them!

To put things in perspective, just 20,000 retirement village homes become available each year to sell (at 10% turnover), which works out at 1,666 every month.

You can see from the graph that October to December the number of people interested in buying a retirement village home drops away while the rate of new vacancies doesn’t slow in these months. You are likely to have a buildup of stock.

So, making ‘sales hay’ in January and February is doubly important.

If you don’t have a Promotional Listings on villages.com.au to get this enquiry, email me at chrisb@docomemonday.com.au or call us on (02) 9555 9576 for a media kit. The investment? $800 for 12 months. The return by selling one home faster by one month covers this cost!

We still have some space available for regional banners as well, at $300 per month.

We have serious buyers searching for your village, so act now!

Chris

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