Bupa sells out Sutherland vertical village

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Bupa’s Sutherland retirement village has hit 100% occupancy after opening in January.

The vertical development, co-located with Bupa’s aged care home in Sydney’s south, sold 50 per cent of apartments at launch.

Karen Mattingley of Marketability, who has been working with Bupa to sell its retirement living stock, announced at last week’s VILLAGE SUMMIT in Sydney that the final apartment had been sold, which she attributed in part to a successful marketing campaign focusing on existing Bupa residents with relatable stories.

According to Ms Mattingley, she had a particular challenge selling south-facing apartments overlooking the busy Princes Highway.

“Who buys there? A bloke – because he wanted to put his big telly on the wall and he just turned the telly up because of the noise. He didn’t care, and he got great bang for his buck.”

Bupa Sutherland comprises 82 apartments with one, two, and three-bedroom options, starting at $659,000 for a one-bedroom unit.