Ingenia takes 80 new deposits in six weeks ahead of COVID-19 peak with increased marketing investment

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While the rest of the world is hunkering down ahead of the COVID-19 peak, land lease community operator Ingenia is ramping up its marketing efforts and closing high volume sales.

Ingenia General Manager Sales Kate Melrose reports: “We’ve had 80 new deposits in the last six weeks (April 14) which shows that interest in community downsizing hasn’t really slowed, despite the current circumstances.”

This will deliver Ingenia around $30 million in firm sales, an average price of $370,000 per home.

At the same time retirement village operators are slashing their marketing spend (by up to 50%, according to some reports we’ve heard).

However, Ingenia is doing quite the opposite. With onsite inspections cut drastically back, they have invested in 3D virtual tours, just releasing 22 for seven of their communities.

The investment is not that great – you can have a 3D virtual tour made for up to three-bedroom homes for $300, and that will include professional still photographs. Check out SmartView as one example HERE.

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