On Tuesday the NSW Minister of Consumer Affairs, Michael McCormack, announced he will lead a move with other state Consumer Affairs ministers to review retirement village marketing off the back of the Fairfax exposé.
In the Fairfax Media he is quoted to be “concerned by revelations of overly complex contracts, excessive fees and charges, high-pressure sales tactics, high exit fees and exorbitant refurbishment costs”.
Every village operator will be sucked into negative media because Fairfax Media will keep it going through all its assets (e.g. Seniors Newspapers). The Fairfax NSW North Coast paper The Bellingen Shire Courier-Sun carried The Age/SMH stories which one month later still appear at the top of a Google search for retirement villages in Sydney.
Want to get your own positive balancing message to your politicians? Sign up to the McCrindle Baynes Village Census and let your residents tell their satisfaction story – results will be delivered in November. Download the prospectus HERE.