Phone calls and emails from operators tell the same story. Sales leads and sales are down by around 20% over the past 12 weeks since the Fairfax/Four Corners media campaign commenced.
This covers Not For Profits and private operators and is especially prevalent in regional areas (outside of SA and WA where Fairfax doesn’t reach).
The same operators have moved on to the front foot, explaining that they have to set up enquiries for the important summer season, and have increased ad spend by 25 to 50% to rebuild momentum.
The most interesting comment has been that they are seeing early changes to their waiting lists. People are asking to stay on the waiting list but holding back from engaging.
Chris
